Reddit Ads Manager is Reddit's free self-serve platform, at ads.reddit.com, for creating and running ad campaigns. You build campaigns in a three-level structure, campaign, ad group, and ad, choose an objective, set your targeting and budget, and add your creative. You can use a guided Simple Create flow or the full Advanced Create, and there is no universal minimum budget for standard campaigns.
If you are new to Reddit's ad platform, the structure is the thing to learn first. Here is how it fits together and how to set up a campaign.
What Reddit Ads Manager is
Reddit Ads Manager is the self-serve dashboard where you create, launch, and measure ads. It offers a few ways to build: Simple Create, a streamlined guided flow, and Advanced Create, the full-control option, plus the beta Max Campaigns for AI-automated setup. It is free to use, and you only pay for the ads you run.
The campaign structure
Every Reddit campaign has three levels, and each controls something different. Per Reddit's own setup documentation, the campaign holds your objective and an optional spend cap, ad groups control targeting, schedule, and pricing, and ads hold your creative and any trackers. Getting this hierarchy right is most of what makes a campaign manageable.
Setting up a campaign, step by step
- Choose your objective. This sits at the campaign level and determines how you are billed, whether that is by impressions, clicks, or views. See our guide on how Reddit Ads cost for the billing detail.
- Build your ad groups. Here you set targeting, including Reddit's standout community targeting, plus your schedule and budget. See Reddit Ads targeting for the full options.
- Set your budget. Choose a daily or lifetime budget. Because it is a live auction, an ad group "may overspend its budget by up to 20%," and there is no published universal minimum.
- Add your ads. Pick a format, image, video, carousel, or free-form, and add your creative. See types of Reddit ads for each format.
- Set up measurement. Install the Reddit Pixel on your site to track conversions and build retargeting audiences.
Budgets and measurement in more detail
Two points trip people up. First, budget: there is no fixed rate card and no universal minimum in Reddit's current documentation, so plan around your objective and audience rather than a set price. Second, measurement: the Reddit Pixel is how you attribute conversions and build retargeting audiences, so install it before you scale spend. For the full picture on the paid product, see our Reddit Ads guide.
Frequently asked questions
What is Reddit Ads Manager?
It is Reddit's free self-serve platform at ads.reddit.com for creating, launching, and measuring ad campaigns. It offers Simple Create and Advanced Create flows, plus the beta Max Campaigns option.
How do you set up a Reddit ad campaign?
Build it in three levels: a campaign with your objective, ad groups with targeting, schedule, and budget, and ads with your creative. Then install the Reddit Pixel to measure results.
Is there a minimum budget in Reddit Ads Manager?
Not a universal one for standard campaigns. Reddit's current documentation lists no minimum daily or lifetime budget, and the widely repeated "$5 a day" figure does not appear there. The only published minimum is for the beta Max Campaigns product.
How do you track conversions in Reddit Ads?
Install the Reddit Pixel on your website. It lets you attribute conversions to your campaigns and build retargeting audiences from site visitors.